SONY BRAVIA AD: BOUNCING RUBBER BALLS, BLOWING UP BUILDINGS WITH PAINT, AND STRINGING UP A PYRAMID. JUAN HAD A SOME FUN.

Some commercials suck. Well, lets be honest, actually most commercials suck. We mute them, we change the channel when they come on, we laugh AT them, not with them, and in turn bad ads don't do any brand justice. People hate certain commercials for various reasons. Sometimes its an actor we despise, a song that is overplayed, the product is overhyped, or it was scripted like your 14 year old daughter was the copywriter. 
That isn't the case with Juan Cabral, Creative Director behind the amazing, genius, brilliant, inspiring, advertising spots for Sony Bravia. Yeah the ads came out a few years ago, and Vincent van Gogh painted Sunflowers in 1888. When something stands the test of time, it doesn't get old. Dig me?  
He has talent. He has taste. His ads should be the 101 course study in advertising school. Does it sell more Sony's? Who gives a fuck. It makes Sony look like top dog when it comes's down to how they see their own product. They treat it with patience. They aren't afraid to take chances. They push limits. They do what nobody else dares to do. Thanks to Juan Cabral I like Sony more. Nice work dude. Drinks are on me if I ever get to tell you that in person. And for the record, I don't have a Sony Bravia.